Philadelphia, Pennsylvania

PMG orchestrated a robust digital and social media campaign for KICK BUTTS DAY 2019, aiming to curtail tobacco use among under-18 youth and bolster engagement with Pennsylvania’s Tobacco Resistance Unit (TRU).

Employing geofencing tactics, the campaign generated 246,287 impressions and 642 clicks with a 0.26% click-through rate. The social campaign amassed 191,655 impressions, and 577 post reactions. Meanwhile, a Slate digital campaign garnered 69,634 impressions and display audience targeting resulted in 151,686 impressions.

Services Provided:

  • Brand Development & Design
  • Creative Campaigns & Strategy
  • Digital Display Advertising
  • Social Media
Perry - Jefferson Collaborative