— Southeastern PA Tobacco Control Project
PERRY Media orchestrated a robust digital and social media campaign for KICK BUTTS DAY 2019, aiming to curtail tobacco use among under-18 youth and bolster engagement with Pennsylvania’s Tobacco Resistance Unit (TRU). Employing geofencing tactics, the campaign generated 246,287 impressions and 642 clicks with a 0.26% click-through rate. The social campaign amassed 191,655 impressions, and 577 post reactions. Meanwhile, a Slate digital campaign garnered 69,634 impressions and display audience targeting resulted in 151,686 impressions.
Services Provided:
- Brand Development & Design
- Creative Campaigns & Strategy
- Digital Display Advertising
- Social Media
